UI / UX Design
Qure.ai
Reimagining Qure.ai’s web presence to increase discoverability and conversions
Duration
Aug 2021 - Nov 2021
Role
Experience Designer
Industry
B2C, HealthTech
Platform
Responsive Web design
Highlights
Redesigned a global healthcare AI website to transform it into a high-performing sales and marketing asset focused on trust and impact storytelling. By prioritizing clarity and user experience, the new site significantly increased organic traffic, engagement, and lead generation. This strategic overhaul not only improved global visibility but also optimized the platform for higher conversions and measurable business growth.
Context & Problem
Qure.ai needed to better communicate its AI-driven healthcare solutions and real-world impact. The existing website lacked clarity, had fragmented content and struggled with low engagement and conversions.
The challenge was to design a website that simplified complex AI concepts, improved discoverability and built trust with global healthcare stakeholders.
My Role & Responsibilities
Worked as an Experience Designer in a cross-functional team
Led information architecture, UX and visual design
Conducted stakeholder interviews and translated insights into design
Created wireframes, UI and design library
Collaborated closely with developers during WordPress implementation
Contributed to SEO strategy and metadata writing
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Solution Overview
Redesigned information architecture for better navigation and discoverability
Created wireframes and structured layouts for key user journeys
Developed visual design directions and final UI focused on clarity and trust
Designed reusable templates for:
Product pages
Specialties pages
Impact and storytelling pages
Added testimonials, partner logos and case studies to build credibility
Wrote SEO-focused metadata and content to improve search visibility
Collaborated with developers to ensure consistent implementation
Results & Impact
The redesign transformed the website into a high-performing platform for engagement, credibility and business growth.
3×
increase in organic traffic through improved SEO
40%
longer session duration
60%
lower bounce rate
2×
increase in lead conversions (demo requests and inquiries)
Key Learnings
Research drives relevance: Stakeholder insights shaped a meaningful and user-focused experience
Collaboration strengthens outcomes: Close work with developers ensured feasibility and consistency
Ownership builds impact: Contributing across design and implementation expanded my role
Clarity builds trust: Simplifying complex AI concepts improved user understanding
Structure supports scalability: Reusable templates enabled long-term growth and consistency
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.
More Projects
UI / UX Design
Qure.ai
Reimagining Qure.ai’s web presence to increase discoverability and conversions
Duration
Aug 2021 - Nov 2021
Role
Experience Designer
Industry
B2C, HealthTech
Platform
Responsive Web design
Highlights
Redesigned a global healthcare AI website to transform it into a high-performing sales and marketing asset focused on trust and impact storytelling. By prioritizing clarity and user experience, the new site significantly increased organic traffic, engagement, and lead generation. This strategic overhaul not only improved global visibility but also optimized the platform for higher conversions and measurable business growth.
Context & Problem
Qure.ai needed to better communicate its AI-driven healthcare solutions and real-world impact. The existing website lacked clarity, had fragmented content and struggled with low engagement and conversions.
The challenge was to design a website that simplified complex AI concepts, improved discoverability and built trust with global healthcare stakeholders.
My Role & Responsibilities
Worked as an Experience Designer in a cross-functional team
Led information architecture, UX and visual design
Conducted stakeholder interviews and translated insights into design
Created wireframes, UI and design library
Collaborated closely with developers during WordPress implementation
Contributed to SEO strategy and metadata writing
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Solution Overview
Redesigned information architecture for better navigation and discoverability
Created wireframes and structured layouts for key user journeys
Developed visual design directions and final UI focused on clarity and trust
Designed reusable templates for:
Product pages
Specialties pages
Impact and storytelling pages
Added testimonials, partner logos and case studies to build credibility
Wrote SEO-focused metadata and content to improve search visibility
Collaborated with developers to ensure consistent implementation
Results & Impact
The redesign transformed the website into a high-performing platform for engagement, credibility and business growth.
3×
increase in organic traffic through improved SEO
40%
longer session duration
60%
lower bounce rate
2×
increase in lead conversions (demo requests and inquiries)
Key Learnings
Research drives relevance: Stakeholder insights shaped a meaningful and user-focused experience
Collaboration strengthens outcomes: Close work with developers ensured feasibility and consistency
Ownership builds impact: Contributing across design and implementation expanded my role
Clarity builds trust: Simplifying complex AI concepts improved user understanding
Structure supports scalability: Reusable templates enabled long-term growth and consistency
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.
More Projects
UI / UX Design
Qure.ai
Reimagining Qure.ai’s web presence to increase discoverability and conversions
Duration
Aug 2021 - Nov 2021
Role
Experience Designer
Industry
B2C, HealthTech
Platform
Responsive Web design
Highlights
Redesigned a global healthcare AI website to transform it into a high-performing sales and marketing asset focused on trust and impact storytelling. By prioritizing clarity and user experience, the new site significantly increased organic traffic, engagement, and lead generation. This strategic overhaul not only improved global visibility but also optimized the platform for higher conversions and measurable business growth.
Context & Problem
Qure.ai needed to better communicate its AI-driven healthcare solutions and real-world impact. The existing website lacked clarity, had fragmented content and struggled with low engagement and conversions.
The challenge was to design a website that simplified complex AI concepts, improved discoverability and built trust with global healthcare stakeholders.
My Role & Responsibilities
Worked as an Experience Designer in a cross-functional team
Led information architecture, UX and visual design
Conducted stakeholder interviews and translated insights into design
Created wireframes, UI and design library
Collaborated closely with developers during WordPress implementation
Contributed to SEO strategy and metadata writing
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Process
Research
Conducted interviews and workshops with product, marketing and leadership teams
Analyzed competitor landscape and content strategies
Defined business goals around SEO, engagement and lead generation
Key Insights
Users needed clear proof of impact and credibility
AI needed to feel approachable and human
Content lacked structure and discoverability
The platform needed to showcase breadth of solutions
Strategy
Simplify messaging and structure
Highlight real-world impact
Balance accessibility with technical depth
Solution Overview
Redesigned information architecture for better navigation and discoverability
Created wireframes and structured layouts for key user journeys
Developed visual design directions and final UI focused on clarity and trust
Designed reusable templates for:
Product pages
Specialties pages
Impact and storytelling pages
Added testimonials, partner logos and case studies to build credibility
Wrote SEO-focused metadata and content to improve search visibility
Collaborated with developers to ensure consistent implementation
Results & Impact
The redesign transformed the website into a high-performing platform for engagement, credibility and business growth.
3×
increase in organic traffic through improved SEO
40%
longer session duration
60%
lower bounce rate
2×
increase in lead conversions (demo requests and inquiries)
Key Learnings
Research drives relevance: Stakeholder insights shaped a meaningful and user-focused experience
Collaboration strengthens outcomes: Close work with developers ensured feasibility and consistency
Ownership builds impact: Contributing across design and implementation expanded my role
Clarity builds trust: Simplifying complex AI concepts improved user understanding
Structure supports scalability: Reusable templates enabled long-term growth and consistency
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.