Product Design
Svaas
A Healthcare App for Everyday Wellness
Duration
Jan 2021 - Jul 2021
Role
Product Designer
Industry
B2C, HealthTech
Platform
App (iOS, Android)
Highlights
Designed a healthcare platform from scratch that seamlessly integrates doctor consultations, diagnostics, wellness, and insurance payments into a single experience. By simplifying complex insurance-based journeys, the system achieved a 70% task completion rate within three minutes during user testing. The final product is built for scale, providing a robust framework that connects insurers and healthcare providers within a unified ecosystem.
Context & Problem
Healthcare in India is highly fragmented, requiring users to switch between multiple apps for consultations, diagnostics, prescriptions and insurance claims.
Insurance processes are complex, time-consuming and difficult to understand, often requiring manual follow-ups. At the same time, users hesitate to share sensitive medical data due to lack of trust in existing platforms.
The challenge was to design a unified, trustworthy and easy-to-use platform that simplifies healthcare access while enabling seamless insurance-based payments.
My Role & Responsibilities
Worked as a mid-level product designer in a cross-functional team
Led end-to-end design from research insights to final UI
Translated user needs into workflows, wireframes and high-fidelity designs
Collaborated closely with product managers, designers and developers
Contributed to usability testing, iteration and design decision-making
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Solution Overview
Designed a modular, mobile-first platform with a clean dashboard showing appointments, health actions and wellness content
Simplified key flows like doctor booking, diagnostics and insurance payments
Introduced guided journeys and contextual help to reduce confusion in insurance processes
Used friendly visuals, clear language and accessible UI patterns to build trust
Integrated wellness features and personalized recommendations to support preventive care
Created a scalable system to support multiple insurers and healthcare providers
Results & Impact
Usability testing with users helped identify key friction points early, enabling iterative improvements that significantly enhanced flow clarity and overall task success rates. The platform significantly improved efficiency, usability and trust, positioning Svaas as a unified healthcare solution.
70%
of users completed doctor booking in under 3 minutes
80%
task success rate across end-to-end healthcare journeys
50%
reduction in steps for booking and insurance flows
60%
of users reported increased trust and ease of use
Key Learnings
Empathy simplifies complexity: Humanizing insurance workflows made them easier to understand and use
Iteration drives clarity: Continuous testing helped refine flows and uncover hidden usability issues
Trust is foundational: Clear language and accessible design improved user confidence
Ownership accelerates growth: Leading key stages of the project strengthened decision-making and design leadership
Structure enables collaboration: Clear documentation and knowledge transfer ensured smooth developer handoff
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.
More Projects
Product Design
Svaas
A Healthcare App for Everyday Wellness
Duration
Jan 2021 - Jul 2021
Role
Product Designer
Industry
B2C, HealthTech
Platform
App (iOS, Android)
Highlights
Designed a healthcare platform from scratch that seamlessly integrates doctor consultations, diagnostics, wellness, and insurance payments into a single experience. By simplifying complex insurance-based journeys, the system achieved a 70% task completion rate within three minutes during user testing. The final product is built for scale, providing a robust framework that connects insurers and healthcare providers within a unified ecosystem.
Context & Problem
Healthcare in India is highly fragmented, requiring users to switch between multiple apps for consultations, diagnostics, prescriptions and insurance claims.
Insurance processes are complex, time-consuming and difficult to understand, often requiring manual follow-ups. At the same time, users hesitate to share sensitive medical data due to lack of trust in existing platforms.
The challenge was to design a unified, trustworthy and easy-to-use platform that simplifies healthcare access while enabling seamless insurance-based payments.
My Role & Responsibilities
Worked as a mid-level product designer in a cross-functional team
Led end-to-end design from research insights to final UI
Translated user needs into workflows, wireframes and high-fidelity designs
Collaborated closely with product managers, designers and developers
Contributed to usability testing, iteration and design decision-making
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Solution Overview
Designed a modular, mobile-first platform with a clean dashboard showing appointments, health actions and wellness content
Simplified key flows like doctor booking, diagnostics and insurance payments
Introduced guided journeys and contextual help to reduce confusion in insurance processes
Used friendly visuals, clear language and accessible UI patterns to build trust
Integrated wellness features and personalized recommendations to support preventive care
Created a scalable system to support multiple insurers and healthcare providers
Results & Impact
Usability testing with users helped identify key friction points early, enabling iterative improvements that significantly enhanced flow clarity and overall task success rates. The platform significantly improved efficiency, usability and trust, positioning Svaas as a unified healthcare solution.
70%
of users completed doctor booking in under 3 minutes
80%
task success rate across end-to-end healthcare journeys
50%
reduction in steps for booking and insurance flows
60%
of users reported increased trust and ease of use
Key Learnings
Empathy simplifies complexity: Humanizing insurance workflows made them easier to understand and use
Iteration drives clarity: Continuous testing helped refine flows and uncover hidden usability issues
Trust is foundational: Clear language and accessible design improved user confidence
Ownership accelerates growth: Leading key stages of the project strengthened decision-making and design leadership
Structure enables collaboration: Clear documentation and knowledge transfer ensured smooth developer handoff
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.
More Projects
Product Design
Svaas
A Healthcare App for Everyday Wellness
Duration
Jan 2021 - Jul 2021
Role
Product Designer
Industry
B2C, HealthTech
Platform
App (iOS, Android)
Highlights
Designed a healthcare platform from scratch that seamlessly integrates doctor consultations, diagnostics, wellness, and insurance payments into a single experience. By simplifying complex insurance-based journeys, the system achieved a 70% task completion rate within three minutes during user testing. The final product is built for scale, providing a robust framework that connects insurers and healthcare providers within a unified ecosystem.
Context & Problem
Healthcare in India is highly fragmented, requiring users to switch between multiple apps for consultations, diagnostics, prescriptions and insurance claims.
Insurance processes are complex, time-consuming and difficult to understand, often requiring manual follow-ups. At the same time, users hesitate to share sensitive medical data due to lack of trust in existing platforms.
The challenge was to design a unified, trustworthy and easy-to-use platform that simplifies healthcare access while enabling seamless insurance-based payments.
My Role & Responsibilities
Worked as a mid-level product designer in a cross-functional team
Led end-to-end design from research insights to final UI
Translated user needs into workflows, wireframes and high-fidelity designs
Collaborated closely with product managers, designers and developers
Contributed to usability testing, iteration and design decision-making
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Process
Research
Conducted user interviews with insured individuals and families
Engaged with insurance partners to understand claim workflows
Analyzed competitors to identify gaps in trust, usability and ecosystem integration
Key Insights
Healthcare journeys are fragmented across multiple platforms
Insurance processes are confusing and require guidance
Trust is a major barrier to sharing personal health data
No unified platform connects healthcare, wellness and insurance
Definition & Strategy
Focused on three principles: Simplify, Humanize, Build Trust
Designed for all age groups, including non-tech-savvy users
Identified wellness as a key differentiator for long-term engagement
Solution Overview
Designed a modular, mobile-first platform with a clean dashboard showing appointments, health actions and wellness content
Simplified key flows like doctor booking, diagnostics and insurance payments
Introduced guided journeys and contextual help to reduce confusion in insurance processes
Used friendly visuals, clear language and accessible UI patterns to build trust
Integrated wellness features and personalized recommendations to support preventive care
Created a scalable system to support multiple insurers and healthcare providers
Results & Impact
Usability testing with users helped identify key friction points early, enabling iterative improvements that significantly enhanced flow clarity and overall task success rates. The platform significantly improved efficiency, usability and trust, positioning Svaas as a unified healthcare solution.
70%
of users completed doctor booking in under 3 minutes
80%
task success rate across end-to-end healthcare journeys
50%
reduction in steps for booking and insurance flows
60%
of users reported increased trust and ease of use
Key Learnings
Empathy simplifies complexity: Humanizing insurance workflows made them easier to understand and use
Iteration drives clarity: Continuous testing helped refine flows and uncover hidden usability issues
Trust is foundational: Clear language and accessible design improved user confidence
Ownership accelerates growth: Leading key stages of the project strengthened decision-making and design leadership
Structure enables collaboration: Clear documentation and knowledge transfer ensured smooth developer handoff
Want to know more?
Whether it's a quick chat or a deep dive, I'd love to hear from you.