From Research to Chatbot: explored how we could translate user needs into a personalised, trustworthy digital assistant—one that doesn’t just recommend products, but truly understands people.

Exploring the impact of Augmented Reality on consumer behaviour and retail outcomes, examining psychological factors, experience design, and strategies for enhancing engagement, satisfaction, and revenue.

Crafting clear, consistent, and human-centered UX writing guidelines to simplify complex product experiences at scale.